For good web traffic, it is important for you to submit your website to some search engines, but the majority of today's modern search engines prefer to sellf-discover new sites - and for this the rely on linking. We'll soon show you how to build Spider Hugs into your web site.
This alone will not guarantee you good traffic, however, with web search engines, so you really must do the work to get your website recognized. Getting a lot of traffic from web search engines, especially Google, is really one of the most important things, whether your website is for your business, or just to get you exposure for your writing, art, or nifty blogging. The fact is that, if the web search engines do not see your site, then it might as well not be there. Although you will probably get some traffic by referral, the fact is that most internet users are lazy. They want quick results, and will go for the very first website that seems to get them what they want, even if some of the other ones may actually be better. Therefore, it is no use to just perfect your site. No matter how much effort you put in to getting it just right, down to the flashy flash intro and the extensive links page complete with animated gifs, it just will not do alone.
Although there are a great many search engines for the web, in reality today it usually all comes down to just one: Google. Google puts every other web search engine to shame. I have heard it said that all of the web search engines combined only generate a very small fraction of the amount of traffic that Google does by itself, and that is a fact. Of course, Yahoo is important too, especially because it has other services which it provides that are really useful, and so some people are lured into using its web search engine. But the fact is that, if you can get a good, high rating in these two web search engines, you probably have it made. That is a fact. None of the other web search engines matter at all. They can not compare to the combined might of Yahoo and Google, and so are not that important to worry about. This has its advantages, because you can, with a little knowledge, customize your website to hit high in these web search engines, rather than worrying about the literally hundreds of other search engines on the web at all. It would be difficult to score high in ranking for every one of the web search engines, as each has a different algorithm, but it is easy enough to see how to please these two alone.
I’ve used a lot of applications on my computer, from different web browsers to music programs to games and applets. Other than my web browser and my operating system, one of the applications I use the most is the Google Toolbar. I know, this sounds like a bit of a plug, and I suppose it is, but the Google Toolbar is still one of the most useful programs on my machine.
I remember when I first started using the internet, and search engines were very hit-and-miss. Nobody could really agree on which search engine was the best; some searched more total pages while others returned more relevant search results. You could often try the same keywords on three different search engines and get three different sets of results. Then Google came along. Within a few years Google became the most-used and most-trusted search engine on the web. It manages to come back with a host of relevant results on just about any search. Google capitalized on their success and branched out. Now you can use Google to search full-text books, images, video files, songs, and scholarly articles, even your own desktop and hard drive.
The Google Toolbar allows you to search the world wide web through Google without navigating to Google’s home page every time you want to find something. A quick download installs Google Toolbar on your computer and integrates it into your internet browser, appearing just below your address bar. All you have to do is type in your search terms into the box provided and hit Enter; you’ll immediately go to the results for your search. Using the menu, you can use the same procedure to search Google Images, Google Groups, Google News, Froogle (Google’s shopping search engine), or the site you’re currently viewing. The toolbar also comes with a built-in popup blocker which eliminates popups faster and more efficiently than most expensive popup blockers and doesn’t bombard you with ads like some free blockers. Another handy feature is the Highlight option, which highlights your search terms on the page you’re viewing. This feature is especially nice if the site you’re viewing contains a lot of text and you’re only interested in a specific part of it.
Google Toolbar can also spell check any text you enter through your browser or link you to Google Maps site showing you any addresses mentioned on the page you’re viewing. An Auto Fill option will even pre-fill online forms with your information. All of these features come without any strings attached; the toolbar won’t display any ads, and it’s 100% free.
Many people who are web designers use cloaking, but for the rest of us, the question of what is cloaking is an important one. Basically, cloaking is a technique used to optimize a web page to get the best results and highest ratings from a search engine. There is no real mystery to what cloaking is. It is a very simple technique that any web designer can use, but it can sometimes backfire quite dramatically. Cloaking is when a web page delivers different results to a search engine than it does to individual users. The results given to the search engine are keyword optimized to increase hits, but the ones to the users are just the sites normal content as the user expected.
Of course, the definition of what is cloaking varies depending on who you ask. Some people think that personalized content is cloaking, but most others disagree. When I asked a friend of mine who is a web designer what is cloaking, he explained all about this issue. Basically, some websites will change their content depending on who you are, how often you visit, and where you are physically located. For example, they might show ads for apartments or services available in your area. Although some people can't say exactly what is cloaking, most will disagree that this is an example of it because, even though it gives the search engine different information than it might give some users, it still gives the engine information that it would give a user from wherever that search engine is accessing it.
The second question people ask after they find out what is cloaking, is whether it is something that is a good idea for web designers. This is a good question, and the answer is quite complicated. Not all of the experts agree. There are some good reasons for cloaking. Many web designers use it to hide their optimization content so that other designers can not steal it. This is a good idea, not only because their content represents an investment of time and money, but also because, the more people who use their web optimization information, the less it is worth. Once a certain set of keyword optimized documents gets well known all over the internet, the search engines will recognize it and penalize sites for using it. But then again, the sites can get penalized for using cloaking in the first place! The question of what is cloaking is much easier to answer than whether or not to use it!